MYRA WORKS · EDITORIAL GUIDE · 15 OCT 2026
Editorial image or sales asset?
An architect’s portfolio and a property sales journey may need different views of the same space. The first may prioritise design intent and material relationships; the second also needs practical orientation and a clear progression through the property. Define the use before choosing the framing.
Keep representation accurate
Lighting, perspective correction and retouching should improve clarity without misrepresenting the property. Distinguish photography from renderings and mark illustrative concepts when used. Agree what may be altered and retain the factual details that matter to buyers or visitors.
Use immersive formats with a purpose
A 360° tour can help viewers understand connections between spaces; a film can convey movement and atmosphere. Neither removes the need for accurate specifications or an accessible contact route. Consider loading performance, mobile navigation and the hosting requirements before choosing the format.
Questions before we begin
Can a shoot support both a website and sales materials?
Yes, if the brief specifies the required crops, resolutions, usage rights and information needs before production.
What do you need before preparing a scope?
Location, project stage, access conditions, target audience, priority spaces, available drawings or visual references, required outputs and intended launch timing.
Put the thinking to work
Explore the serviceSee the sector approach
Explore a visual selection
Discuss your brief