MYRA WORKS · STUDIO NOTE · 15 OCT 2026
Define a qualified enquiry
Agree what makes an enquiry relevant: service fit, market, timing and project scope. A contact click is a signal of intent, not proof that a qualified lead was received.
Document the measurement gaps
Consent, cross-device behaviour and external booking systems limit attribution. Make those limits visible alongside the results and avoid treating modelled figures as directly observed facts.
End with a decision
Every report should make the next action clearer. Record what changed, what is still uncertain and which experiment will help the team decide where to invest next.