The business question
Different teams can use the same KPI name for different calculations. A reliable BI system needs shared definitions, clear refresh times and traceable data lineage. Without these, visual polish can conceal disagreement.
What we deliver
- KPI dictionary and dashboard requirements
- Source mapping and refresh-frequency design
- Management, marketing and channel reporting views
- Quality checks, access roles and handover documentation
How the engagement works
We interview the decision makers, agree calculations and review the data sources. A prototype tests the hierarchy and drill-down needs. Build and validation follow with sample reconciliations against the original systems.
Measurement & accountability
Reconciled metric accuracy, refresh reliability, reporting effort and use of the dashboard in agreed decision routines.
Platform choice, connectors, data warehouse work and paid licences depend on the agreed scope. No fabricated dashboard data is presented as a client result.
Can a hotel combine marketing and booking data?
Potentially, subject to authorised access, source compatibility and shared definitions. The discovery phase establishes what can be connected reliably.
A reporting model
Illustrative structure, not a client dashboard or performance result. Data sources and access are agreed for each engagement.
| View | Source | Decision question |
|---|---|---|
| Acquisition | Search Console / ad platforms | Which sources bring relevant demand? |
| Website journey | Validated analytics events | Where do visitors stop or continue? |
| Business outcomes | Approved booking / sales records | Which enquiries became confirmed outcomes? |