The business question
A hotel brand search, a destination query and a real estate enquiry have different intent. We separate those needs rather than treating all traffic as equally valuable. Search-term review and relevant exclusions help keep investment focused.
What we deliver
- Account structure, intent groups and market plan
- Keyword, search-term and negative-keyword management
- Ad copy, assets and landing-page alignment
- Budget, bidding and conversion-quality reviews
- Channel-specific reports and test recommendations
How the engagement works
We audit the account and measurement setup, define campaign roles and prepare approved assets. Campaigns launch with documented budgets and review points. Query quality, conversion quality and landing-page behaviour inform subsequent changes.
Measurement & accountability
Relevant search traffic, conversion intent, qualified lead cost and confirmed commercial outcomes where connected. Impressions and clicks are not reported as bookings.
Specific campaign formats depend on account eligibility, available assets and the agreed scope. Platform affiliation or Google Partner status is not claimed.
Account ownership and review rhythm
We agree access permissions, conversion definitions and the media budget before launch. Account structure, search terms, negative keywords, location and language settings, creative and landing pages enter the review cycle. The brand retains account ownership; media spend and management fees are specified separately.
Can you manage multilingual hotel campaigns?
Yes. Language, market, offer and landing-page consistency are scoped together, with native-language review where required.