The business question
Media performance depends on more than platform settings. Offer quality, timing, landing pages, creative and the reliability of conversion signals all affect decisions. We treat the campaign as a connected system and make budget changes against agreed evidence.
What we deliver
- Account audit, channel strategy and media plan
- Audience, geographic and language planning
- Creative testing matrix and landing-page priorities
- Budget pacing, optimisation and reporting
- Conversion taxonomy and measurement-quality review
How the engagement works
We review accounts and the conversion journey, agree the offer and measurement definitions, then build a staged test plan. Launch checks cover creative, destinations, budgets and tracking. Regular reviews connect results to the next test, with spending decisions documented.
Measurement & accountability
Spend, reach, clicks and qualified actions are reported separately. Cost per qualified lead and return metrics require reliable sales or revenue data.
Management fees, creative production and platform media spend are separate budget items unless a proposal explicitly combines them.
Which channels can the scope cover?
Google Ads, Meta Ads and other suitable platforms can be included after the audience, market, assets and account access are reviewed.