MYRA WORKS · EDITORIAL GUIDE · 15 OCT 2026
How do SEO, GEO and AEO differ?
SEO focuses on discoverable, useful pages in search. AEO describes content organised to answer specific questions clearly. GEO describes work intended to support visibility in generative search experiences. These are overlapping practices, not three independent ranking systems. Technical access, useful information and evidence matter across them.
What does a visibility engagement include?
The scope can include crawl and index checks, service and audience mapping, consistent organisation facts, structured data aligned with visible content, useful question-and-answer sections and source-backed editorial material. We define a prompt and query sample by market and language, then separate technical progress from observed citations and actual enquiries.
How should platform access be handled?
Search access and model-training preferences are separate decisions. OpenAI documents OAI-SearchBot for search discovery; Anthropic documents Claude-SearchBot and Claude-User for search and user-directed retrieval. Bing’s guidance also connects crawl and index eligibility with Copilot visibility. Allowing a crawler is an access condition, not an endorsement or inclusion guarantee.
Questions before we begin
Can you make an AI assistant recommend our company?
We can improve how clearly your public content explains the business and how accessible that content is. We cannot control a platform’s response, ranking or recommendation.
Do we need special AI schema?
Google states that no special schema is needed for its AI search features. Relevant schema should describe what is actually on the page. It does not replace evidence or useful copy.
How can AI visibility be measured?
Use a documented set of questions, citation observations, referral analytics and verified enquiries. Where available, Bing Webmaster Tools AI Performance adds citation reporting for supported Microsoft experiences. These measures describe different things and should not be collapsed into one unsupported score.
Sources & further reading
Platform guidance reviewed on 15 October 2026.