SEO
Demand-led keyword research, helpful content and internal linking aligned with how your audience makes decisions.
Capabilities / Search & AI visibility
Be understood. Be discovered. Be considered.
Build the technical foundations and credible content that help people and search systems understand your brand.
Technical SEO
Crawlability, indexation, site architecture, structured data and performance audits with a prioritised implementation roadmap.
GEO / generative search
Clear, verifiable content and source consistency designed to support discovery in generative search experiences.
AEO / answer content
Direct answers to real customer questions, supported by context, evidence and accessible page structure.
AI search visibility
Repeatable prompt research and citation monitoring, reported with the limits of platform access and attribution.
Entity & knowledge graph strategy
Align brand names, profiles, services and factual descriptions across your owned channels and relevant external sources.
OTA & search visibility
Consistent property information, visual assets and market-specific content across booking and discovery channels.
Local & international SEO
Location and language architecture, consistent profiles and market-aware content for local discovery and international demand.
A clear scope.
A useful starting point.
We begin by understanding your existing assets, priorities and constraints. Together we agree the deliverables, timeline, responsibilities and measurement approach before production or activation begins.
Discuss this disciplineA few useful answers
Clarity, from the start.
What does MYRA WORKS do?
MYRA WORKS is an Istanbul-based creative production and digital growth studio. We connect photography, film, brand strategy, search visibility and analytics for tourism, hospitality and selected adjacent sectors.
Do you work beyond hotels?
Yes. Our focus extends to destinations, travel experiences, architecture, real estate, food and beverage, and selected lifestyle and technology brands.
Can you guarantee AI search placement?
No. Search engines and AI platforms control their own results. We improve technical accessibility, factual consistency and content quality, then monitor agreed visibility signals and business outcomes.
Can we start with a single project?
Yes. An engagement can begin with a production, website, search audit or measurement plan. We define scope, deliverables and responsibilities before work begins.
Explore the services in detail
Organic search strategy
SEO services
Build visibility around the searches that matter to your business.
Scope & approach ↗Architecture, crawling & performanceTechnical SEO services
Give good content a dependable technical foundation.
Scope & approach ↗Generative discoveryGEO — Generative Engine Optimization
Make your brand easier to understand and reference.
Scope & approach ↗Answers that help people decideAEO — Answer Engine Optimization
Turn the questions your buyers ask into clear, useful answers.
Scope & approach ↗Observation, consistency & authorityAI search visibility & entity strategy
Understand where your brand appears—and where the story breaks.
Scope & approach ↗